SupaSales vs Otterly AI
Similar starting prices, different approaches. Here’s an honest look at how SupaSales and Otterly AI compare for AI visibility monitoring.
The Quick Verdict
SupaSales and Otterly AI are close in entry price ($25/mo vs $29/mo), but differ significantly in approach. SupaSales includes all AI platforms by tier with no add-on fees, provides 8 research-backed recommendation types that tell you exactly what to fix, and offers a free audit to evaluate before paying. Otterly AI charges extra for Google AI Mode and Gemini on top of the base price, and focuses more on monitoring than actionable fixes. However, Otterly has strong advantages for agencies: 40+ country support, Looker Studio connector, and GEO URL auditing with 25+ on-page factors. Notably, Otterly does not monitor Claude — one of the most important AI platforms for brand recommendations.
Feature Comparison
How the two platforms compare across monitoring, analytics, pricing, and integrations.
| Feature | SupaSales | Otterly AI |
|---|---|---|
| Monitoring | ||
| AI platforms monitored | 5 (ChatGPT, Claude, Perplexity, Gemini, AI Mode) | 4 base + 2 paid add-ons |
| Claude (Anthropic) tracking | ||
| Google AI Mode | Professional+ | Paid add-on ($9–$149/mo) |
| Prompts tracked | Up to 350 | Up to 400 |
| Scan frequency | Daily + Weekly monitoring | Daily (weekly refresh cycle) |
| Multi-country tracking | 40+ countries | |
| Analytics & Insights | ||
| AI Visibility Score | ||
| Citation tracking | ||
| Sentiment Analysis | Limited | |
| AI Content Readiness Score | ||
| GEO URL auditing (on-page) | 25+ factors | |
| Research-backed recommendations | 8 types | |
| Executive Brief | ||
| Pricing & Access | ||
| Starting price | $25/mo | $29/mo |
| Free audit (no sign-up) | ||
| Free trial (14 days) | Free 14-day trial | |
| Unlimited domains | Business plan | |
| Engine add-on costs | All included by tier | $9–$149/mo per engine |
| Integrations & Extras | ||
| Looker Studio connector | ||
| Semrush integration | ||
| Data exports | CSV only | |
| API access | Business plan | |
| Workspace management | Standard+ | |
Monitoring
AI platforms monitored
Claude (Anthropic) tracking
Google AI Mode
Prompts tracked
Scan frequency
Multi-country tracking
Analytics & Insights
AI Visibility Score
Citation tracking
Sentiment Analysis
AI Content Readiness Score
GEO URL auditing (on-page)
Research-backed recommendations
Executive Brief
Pricing & Access
Starting price
Free audit (no sign-up)
Free trial (14 days)
Unlimited domains
Engine add-on costs
Integrations & Extras
Looker Studio connector
Semrush integration
Data exports
API access
Workspace management
Pricing Comparison
SupaSales starts at $25/mo. Otterly AI starts at $29/mo. But watch out for add-on costs.
SupaSales
All platforms included by tier
1 domain · 15 prompts · 3 AI platforms · Daily + Weekly scans
5 domains · 100 prompts · 4 platforms + AI Mode · Brand Mention Tracking
Unlimited domains · 350 prompts · All 5 platforms · On-Page AI Analysis + API
All plans include a free trial for 14 days. Free audit available with 10 real queries.
Otterly AI
Base price + engine add-ons
15 prompts · 4 base engines · 1 workspace · 1K GEO audits/mo
100 prompts · Unlimited workspaces · Looker Studio · 5K GEO audits/mo
400 prompts · All features · 10K GEO audits/mo · Priority support
Google AI Mode and Gemini are paid add-ons ($9\u2013$149/mo each). 14-day free trial available.
SupaSales includes all platforms by tier. Otterly charges extra for AI Mode and Gemini.
Where SupaSales leads
Claude Monitoring Included
SupaSales monitors Claude (Anthropic) on all paid plans. Otterly does not track Claude at all, missing one of the most important AI platforms for brand recommendations.
No Hidden Add-On Costs
All AI platforms are included by tier. No surprise fees for Google AI Mode or Gemini. What you see on the pricing page is what you pay.
Actionable Recommendations
8 research-backed recommendation types tell you exactly what to fix. Otterly shows visibility gaps but doesn’t prescribe specific actions.
Where Otterly AI leads
40+ Country Coverage
Otterly supports multi-country and multi-language AI search tracking across 40+ regions. SupaSales currently focuses on English-language responses.
Agency-Friendly Reporting
Looker Studio connector, Semrush integration, unlimited workspaces, and GEO URL auditing with 25+ on-page factors. Strong toolset for agencies managing multiple clients.
Which one should you choose?
Choose SupaSales if...
- You want all AI platforms included in your plan with no add-on fees
- You need Claude (Anthropic) monitoring for your brand
- You want actionable recommendations, not just visibility data
- You prefer a free audit before committing to a trial
- You want an AI Content Readiness Score for your site
- You need unlimited domains on a single plan
Choose Otterly AI if...
- You need multi-country tracking across 40+ regions
- You want Looker Studio integration for custom reporting
- You need GEO URL auditing with 25+ on-page factors
- You use Semrush and want an integrated workflow
- You manage multiple client workspaces as an agency
SupaSales is our own product. We’ve done our best to represent competitors accurately based on their public pricing pages and documentation as of March 2026. We encourage you to try each tool yourself. Pricing and features may have changed since publication.
Frequently Asked Questions
Does Otterly AI monitor Claude?
No. Otterly AI does not currently monitor Claude (Anthropic). SupaSales includes Claude monitoring on all paid plans. Claude is one of the most important AI platforms for brand recommendations, so this is a significant gap.
Are Google AI Mode and Gemini included in Otterly’s price?
No. Otterly AI charges an additional $9–$149/mo per engine for Google AI Mode and Gemini as add-ons on top of the base plan price. SupaSales includes these platforms by tier with no extra fees — Google AI Mode is included from Professional ($179/mo) and Gemini from Business ($399/mo).
Does SupaSales have GEO URL auditing like Otterly?
SupaSales offers an AI Content Readiness Score that evaluates your site’s structure for AI recommendations across content quality, schema markup, and technical factors. Otterly’s GEO auditing focuses specifically on 25+ on-page factors. Both help optimize for AI search, with different approaches.
Which tool is better for agencies?
Otterly AI has stronger agency features: unlimited workspaces, Looker Studio connector, and Semrush integration. SupaSales is better suited for individual brands and SaaS companies who want actionable recommendations and AI Content Readiness scoring. If you manage many clients and need custom reporting, Otterly may be the better fit.
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