Best AI Visibility Tools in 2026
An honest guide to the tools that help you track and improve how AI recommends your brand. We evaluated each tool on platform coverage, insights, pricing, and ease of use.
What to look for in an AI visibility tool
AI search is reshaping how customers discover brands. Here are the four criteria that matter most when choosing a monitoring tool.
Platform Coverage
How many AI engines does the tool monitor? More platforms means broader visibility into how AI recommends your brand.
Actionable Insights
Does the tool tell you what to fix, or just show you data? The best tools provide specific recommendations to improve your visibility.
Pricing Transparency
Can you see prices upfront and start without a sales call? Transparent pricing and self-serve access matter for fast evaluation.
Ease of Use
How quickly can you go from sign-up to first insight? Look for tools with free audits, intuitive dashboards, and minimal onboarding friction.
The tools compared
SupaSales
Affordable AI visibility monitoring with actionable recommendations
Key features
- AI Visibility Score (0–100) across 5 platforms
- 8 research-backed recommendation types
- AI Content Readiness Score
- Free audit with 10 real queries
Limitations
- No multi-country tracking
- No GSC/GA integrations
Best for: Startups, SaaS companies, and brand owners who want affordable, actionable AI visibility insights.
Peec AI
AI search analytics with multi-country coverage and integrations
Key features
- 6 AI platforms including Copilot and Meta AI
- Multi-country and multi-language tracking
- GSC, GA, and Looker Studio integrations
- Team collaboration features
Limitations
- Starting price 4x higher than SupaSales
- No free audit or content readiness score
Best for: Mid-market teams that need multi-country tracking and analytics integrations.
Scrunch AI
Enterprise AI search intelligence with broadest platform coverage
Key features
- 9 AI platforms — broadest coverage available
- Enterprise security (SOC 2, RBAC)
- Agent Experience Platform (AXP)
- Multi-brand portfolio management
Limitations
- No transparent pricing — demo required
- No free trial or self-serve signup
Best for: Enterprise organizations with compliance needs and multi-brand portfolios.
Otterly AI
AI search monitoring with GEO auditing and multi-country coverage
Key features
- GEO URL auditing with 25+ on-page factors
- 40+ country and multi-language support
- Looker Studio connector for custom dashboards
- Semrush App Center integration
Limitations
- Does not monitor Claude (Anthropic)
- AI Mode and Gemini are paid add-ons
Best for: SEO professionals and agencies needing multi-country AI search tracking with Looker Studio reporting.
PromptMonitor
Prompt-level AI search monitoring and alerting
Key features
- Prompt-level tracking and alerting
- Position tracking in AI responses
- Change detection notifications
- Simple, focused interface
Limitations
- Fewer platforms (3)
- No content readiness or deep analytics
Best for: Teams that want focused prompt-level monitoring with alerts for changes.
Quick Comparison
Key differences at a glance across the four major players.
| Feature | SupaSales | Peec AI | Scrunch AI | Otterly AI |
|---|---|---|---|---|
| Starting price | $25/mo | $95/mo | $250+/mo | $29/mo |
| AI platforms | 5 | 6 | 9 | 4 + 2 add-ons |
| Monitors Claude | ||||
| Free audit | ||||
| Self-serve signup | ||||
| Content Readiness Score | ||||
| Multi-country | ||||
| Actionable recommendations | 8 types | Limited | Custom |
Starting price
AI platforms
Monitors Claude
Free audit
Self-serve signup
Content Readiness Score
Multi-country
Actionable recommendations
Our methodology
We evaluated each tool based on publicly available documentation, pricing pages, and product demos. We focused on four criteria: platform coverage, depth of actionable insights, pricing transparency, and ease of getting started. We did not receive compensation from any competitor listed here.
SupaSales is our own product. We’ve done our best to represent competitors accurately based on their public pricing pages and documentation as of March 2026. We encourage you to try each tool yourself. Pricing and features may have changed since publication.
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